Nomen est omen: Naming COVID-19 and Social Consequences

We all know the risk of crying wolf: if we do it too often then people will stop believing us. As a result, risk communicators must not cry wolf too often—but not too rarely either.

This is a probable reason for the reluctance of the WHO to declare a pandemic when it appeared clear to many of us that the new virus was both severe and spreading to far-away places… Read More